Founders

Mission

Inspiring people worldwide to achieve optimal health, radiant beauty, and lasting wealth through innovation, empowerment, and global connections.

Vision

Establishing iTeraCare as an essential product for families worldwide, while at the same time poised to be a top 10 global network company

Core Values

Spread love, foster growth, value customers, cultivate joy, embrace gratitude, respect, pursue perfection, and dream big with action.

  • Company Founder and Group President : Dr. Steven Lai
  • Company Co-founder and Group Vice President : Dr. Jimmy Chong
  • Group Chairman : Mr. A. C. Goh
  • Group General Director : Mr. Kacy Tan
Founders

Prife Founders and Board of Directors

Prife International's Board of Directors consists of exceptional entrepreneurs and networking leaders. As trendsetters, they revolutionize the wellness industry with innovative concepts and empowering products.

Our mission is to empower members globally to achieve health, beauty, and financial success.

With a clear, crystal vision, our BOD is dedicated to enriching the community to help everyone achieve the prime of their lives.

To stand tall and unafraid, proclaiming with pride and honor, “This I have done, the Prife way!”

Prife International's i-Elite Coaching transforms individuals into successful networkers through world-class training.

Since 28th September 2021, we have expanded to over 70 countries, including the US, Europe, Asia, New Zealand and Australia.

Dr. Steven Lai (DBA)

Company Founder & Group President

With over 37 years of extensive experience in the network marketing industry, Dr. Steven Lai is widely acclaimed for his expertise in direct selling. Internationally recognized as a renowned networker and master strategist, he is the founder of the ‘K-System’ education system. This system has successfully cultivated numerous outstanding leaders in network marketing and received the Asia-Pacific Top 10 Most Efficient & Effective Network System Award in 2006. Additionally, it was recognized with the Top 10 ‘Most Outstanding System Leaders’ award in the Asia-Pacific region by the World Fortune Forum in 2005.

Dr. Lai previously served as the Executive Director of a prominent network marketing company, generating billions of US dollars in annual turnover. He is also a distinguished motivational speaker, having delivered over a thousand speeches worldwide.

A lifelong learner, Dr. Lai was awarded an honorary Doctorate in Business Administration by the International University of Humanitarian Welfare in 2018. Under his leadership, Prife International has experienced gradual expansion and significant success, a testament to his distinctive leadership style and profound professional knowledge.

Dr. Jimmy Chong (DBA)

Company Co-Founder & Group Vice President

With over 25 years of extensive experience in the direct selling industry, Dr. Jimmy Chong is known for his keen market perception and judgment. Holding an honorary doctorate in Business Administration, he brings over 10 years of experience managing network marketing companies. He is dedicated to corporate management, development strategies, marketing strategies, and systemic education.

In addition to his role as Co-Founder and Vice President of Prife International, Dr. Chong is the founder of the Prife Foundation. As an entrepreneur with a heart of goodwill, he is deeply involved in philanthropy and passionate about supporting charitable causes and community service.

In 2013, Dr. Chong founded a direct selling company in Kenya, leading a team of over 1 million members across 28 countries. His leadership skills and fortitude have driven Prife International’s rapid growth, reaching new milestones and solidifying his position as a trailblazer and industry role model.

Mr. A. C. Goh

Group Chairman

With over 35 years of profound expertise in the direct selling industry, Mr. A. C. Goh has a strong focus on marketing and administration. He began his career as a household salesman at the age of 20 and was part of one of the first companies to receive direct selling licenses from the Malaysian Government in 1993.

As the Group Chairman of Prife International, Mr. Goh’s enthusiasm for direct selling has remained unwavering. He has devoted his entire career to this field, without pursuing interests in other industries or investments.

Mr. Goh’s life’s mission is to actively foster a stable, sustainable, and high-quality lifestyle by creating a global safe haven for direct sellers.

Mr. Kacy Tan

Group General Director

Mr. Kacy Tan serves as the Group General Director of Prife International, bringing over 27 years of distinguished experience in the network marketing industry. As a seasoned leader with innovative concepts, he relentlessly pursues excellence, guiding the business and team to the forefront of the market and securing a competitive edge.

Mr. Tan’s exceptional leadership skills and management experience have led to remarkable success in the direct selling industry, earning him numerous accolades. He received the Silver Award for Excellence at the 7th Direct Selling Conference for the Global Chinese & Asian-Pacific Selling Forum and was recognized as the Outstanding Dealer in the Asian-Pacific Region with a Golden Reputation. He also became the youngest distributor to achieve the highest rank in a top network marketing company in Malaysia and was honored with the Outstanding International Management Skills award for 2021 by the Malaysia Top 100 Talent Awards.

A firm believer in the power of teamwork, Mr. Tan’s leadership style is steeped in inspiration and motivation. He excels at unlocking team members’ potential, empowering them to achieve breakthroughs in their careers.

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